Tik Tok is playing a pivotal role in the modern day as it has spearheaded the thoughts and ideas of the present generation and these 15-second videos are quite powerful in putting forward a new idea or opinion, or influencing the general population on a global level about what ideas and approaches should be towards any particular political, social or global issue and they are quite effective. Social media analysts suggest that Tik Tok is the next social media giant, with more than one million downloads in the global market, with more than 90 million in the United States of America itself. There are video creation options with music that has been curated and is available for use, whose sources are various musicians and artistes on a global level. New videos are being created by new users every day. The most popular formats include lip syncing and publishing popular songs on Tik Tok. There are video download options available using which you can download any video published on Tik Tok in your device and can also share these videos on other social media such as Facebook, Instagram or even personalized messaging apps such as Whatsapp Messenger. Tik Tok videos are the most recent craze in the modern times that has taken the world by storm in recent times and for reasons that are valid enough. The world’s opinions and viewpoints are created by social media these days, it does not matter whether the information provided is real or fake. Therefore, the content that is produced on social media or these video sharing platforms provide much exposure to upcoming social media influencers who are emergent and are on the way to achieving the fame and social status in the virtual world that they deserve. Their virtual identity becomes something that they have acquired with much pride and are very careful in maintaining their image on social media. After all, they are the ones influencing the youngsters and upcoming generations.
There are also celebrities (including movie stars and socialites), dancers and fitness enthusiasts who are on Tik Tok, promoting their original and authentic content which gets consumed by their millions of fans and followers on social media. It is indeed a fact to dwell upon – how social media has somehow reduced the distance between a celebrity and their admirers. Tik Tok and Hypertik have been influential for the same, that is for sure.